SANGOBION, the No. 1 Supplement brand in Southeast Asia wants to Announce launch of Sangobion Energy in Philippines and what’s new about it.
INSIGHT: When you miss out on energy, you also miss out on life.
Women in the Philippines can sometimes experience tiredness from iron deficiency. And when this happens, they not only miss out on energy,
they also miss out on life.
CREATIVE PROPOSITION: Iron deficiency puts women into TOMO mode.
where life keeps going, but they can’t.
Sangobion helps them break out of TOMO and get back into life.
IDEA: Be TOMO No more
We’ve all heard of FOMO and JOMO, but what’s TOMO?
We bring this feeling to life, with our very own Mascot named TOMO.
DIGITAL FILMS
Dinner Plans
Lame Excuse
Key Frames
ACTIVATION
A created a TOMO mascot who will unexpectedly be spotted around town at shopping malls, concerts, and sports centres looking visibly exhausted and disengaged.
While everyone else is enjoying the moment, TOMO is sitting out, slumped over, half-present and clearly missing out on life
The mascot becomes a physical symbol of what exhaustion looks like when it takes over.
The activation acts as a conversation starter and to build intrigue and awareness before TOMO is introduced as the solution that helps people get back into life, fully present.
SOCIALS
