Samsonite is an ageing brand that needs rejuvenation.

Often seen as the gold standard of luggage in the past,
Samsonite has been struggling to reach the
younger affluent audience.  

Task: How can we create an emotional connection to the brand while putting our product DNA at the forefront?

Make Your Mark calls on travellers to mark their journeys with experiences worth going the distance for. This can only be done with a Samsonite in hand because it’s strong and durable, and it allows travellers to be themselves and do as they wish
- without fear of ruining it.

 Key Visuals

ACTIVATION
“THE LEGACY DROP”

Samsonite launches the Legacy Drop: Second-hand luggages of owners who have made their marks, leaving new owners with stories of inspiration to make theirs.

The Legacy Drop is a unique, one-of-its-kind collection of pre-loved luggages that belonged to owners who have made their mark. The wear and tear on the exterior of the luggages become stories that inspire a new generation to make their own mark, and in their own right.

The Legacy Drop is launched through digital and social.