Effies Gold - Social Good - Diversity, Equity & Inclusion

Marketing Interactive Gold - Most Creative (Experiential)

Marketing Interactive Bronze - Most Effective Use (Multicultural Marketing)

 Samsung wants to run a local campaign to feature their new Galaxy Buds2 & Watch4.

With the competition of many different smart watch and wireless ear buds, how do we differentiate and stand out from the rest of the competitors?

THE THOUGHT

Our heart and ears work in an intimate way to interpret how we feel. There are times when we feel the urge to say something from our heart to someone but we never get the chance to say it. Matters of the heart is the thought > demonstrate it with things that are close to your heart expand on how this relates to emotions and also literally the heart (heart rate) We want to find out how you feel about a person can be related to your heart rate (higher heart rate = more attachment? More emotions?)

THE IDEa
LISTEN TO YOUR HEART

In its most literal form, getting users to listen to their heart is akin to saying 'pay attention to your health'.

The line also gives a nod to the Buds2's positioning of immersing into your own world by giving in to your heart's desires.