What’s the brief?

To launch Oral - B’s first rinse in Thailand and increase category penetration

Idea- White Smile that stays no matter what

When you’ve got a bright smile that stays white all day, you can’t help but smile all day. Never mind what happens to you.

ORAL B RINSE 3D WHITE -THAILAND

Creative Director: Eugene Pua, Jocelyn Chabanis

Art Director: Bernard Tan

Production House: Prodigious Singapore