BERNARD

How do we let the public know that the Health Hub App is a one-stop health source to the public in a fun & engaging way?

Need to remember something? There’s always good old Post-It. But there’s a limit to what those yellow memory savers can do, especially when it comes to health management. In this concept, we demonstrate the hassle of managing your health without HealthHub, in a quirky and humourous way.

Creative Director: Joel Chin

Art Director: Bernard Tan

Copy Writer: Dinah Amira

Most people know what’s diabetes, but not pre-diabetes, and the fact that it can be reversed. Together with my writer partner, we conceptualised and created an in-app game that revolves around the 2018 Let’s Beat Diabetes Campaign theme.

Chief Creative Officer: Chris Chiu

Creative Director: Joel Chin

Senior Art Director: Sin

Art Director: Bernard Tan

To spread the awareness that pre-diabetes can be cured.

The idea is to use reversible as a way to show that pre-diabetes can be treated.

Creative Director: Sharon Goh

Art Director: Bernard Tan

Copy Writer: Ishan Venkat

Executive Creative Director: Thomas Yang

Creative Group Head: Elijah Eugene, Edwin Leong

Art Director: Bernard Tan

Creative Group Head: Elijah Eugene, Edwin Leong

Art Director: Bernard

Copy Writer: Yong Jun, Liya Razali

Art Director: Bernard Tan

Copy Writer: Liya Razali

We put the OCTAVIA to the test in the ACMA Gymkhana 2019 and it handled the challenging course like a pro.

Don’t be fooled by its saloon-y looks. The OCTAVIA has a responsive 1.4L turbocharged engine kicking out 250Nm worth of torque to take on even the sharpest turns in style.

Chief Creative Officer: Chris Chiu

Creative Group Head: Elijah Eugene, Edwin Leong

Art Director: Bernard Tan

Copy Writer: Liya Razali

In one year, we’ve certainly come a long way.

In fact, for our first anniversary, we should celebrate how we’ve managed to make the toughest journey of all look easy.

It’s not about going from A to Z. Or from here to there.

It’s how we went from zero presence locally, to become 2018’s number one most awarded brand.

Executive Creative Director: Thomas Yang

Art Director: Bernard Tan

Art Director: Bernard Tan

Copy Writer: Dinah Amira

By tapping on the idea that locally made products are fresher, we disrupt that concept by adding local books into supermarkets.

It gives a fresher perspective of local literature by placing them with locally produced goods at supermarkets.

We package the books as normal supermarket products and place them with local products at different categories.

Creative Director: Shawnn Lai

Art Director: Amos Mak, Bernard Tan

Martell wanted to brand it’s new official shot that mixes it’s new cognac, NCF with strawberry jam.

The world of fashion and in particular fashion photography is awash with models, stylist, hair and make up artists, assistants, agents, assorted hangers on and one last but not least the photographer. Often having to many bodies in one place can be very difficult to manage, even chotic.

Is it really necessary to have so many people? Do we really need models? By taking the models out of the equation we find we no longer need so many people, indeed we find we might need only one, the photographer.

The aim of this project are to present some of the issues associated with a non traditional and innovative approach to fashion photography and to draw on a thorough base of research and original thinking to create an innovative approach.

Given some thoughts about what makes our identity, I decided to stick to an iris and create a series of print based on It. Why I choose the Iris is because the eye Is a vessel for people to see our Identity and It is through this impression of us that forms our identity to them.

1 Ad a day.

https://www.instagram.com/365_b.c/